Whether you’re starting up a new car wash or rejuvenating an already existing one, it’s important to choose a marketing strategy that fits with your needs. Taking time to consider what marketing strategy is the best fit for your business will help you to build your customer base, and keep your clientele loyal. Below are ten ways you can market your car wash more effectively in your community:
Host Special Events.
Consider hosting a charity or themed event at your wash to bring in new customers. These types of events can bring media coverage, while also building your car wash’s positive reputation in the community.
Choose Digital Over Direct Mail.
Mailing directly to all of the residents within the vicinity of your car wash can be very costly, and is often ineffective. By choosing to market digitally, you can more strategically target your customers and make sure your message is being seen by the right people.
Develop A Loyalty Program.
A large percentage of a car wash’s profits comes from its regular customers. Treat these customers well by offering a loyalty program that encourages repeat business, and rewards those that choose your wash over your competitors.
Update Your Website.
Not only does an updated website look more appealing to potential customers, it can also help your site rank higher in search results. This can increase your business exponentially as many customers rely on the first page of search results to choose a car wash in their area.
Utilize Search Engine Optimization (SEO)
Where you show up in search results directly impacts your bottom line. Investing in search engine optimization (or SEO) services will help improve your car wash’s search engine rankings, which is essential to attracting new customers.
Create Personalized Offers.
Internet marketing makes it possible for your car wash to target a small subset of potential customers. This allows you to create customized discounts and coupons that can be much more enticing than a generic offer.
Support Your Community.
Customers like to support local businesses that give back to the community. Consider offering a percentage of profits to a local nonprofit, or providing a discount to veterans and/or senior citizens. This type of support can positively boost your car wash’s image in the community.
Start A Text Club.
Not every customer will open an email campaign from your car wash. By creating a text club for your customers, you can send messages that are more likely to be opened and noticed. By offering special discounts or promotions via text, you can reach more customers quicker.
Offer Additional Services.
By offering additional services, such as oil changes or pet wash stations, your car wash can stand out from its competitors. Knowing the customers in your area will help you to determine which additional services make the most sense for increasing profits and attracting new business.
Increase Your Social Media Presence.
Having an active social media presence can keep people engaged with your car wash. Regular posting is essential to staying present in the minds of your customers. Social media can also be a great platform for hosting contests or offering special discounts.
Still not sure how to get started with your marketing strategy? Receive a complimentary marketing package (including branded videos, flyers, and brochure, signage design, local marketing PR, and social media promotion) when you purchase a Bio Complete or Pro Limited system from Aqua Bio.
For more information about Aqua Bio and how our systems are designed to save you and your car wash a ton of money by reusing 100% of the water collected contact us today.